test

test

Print Marketing Is Not Dead! Get A Head Start On Print Marketing Materials That Will Work For You

Last month, we featured Marketing ideas to help mining industry supplies succeed: Benefits of giving corporate gifts. Here are more ideas why print marketing is still important for marketing to mining companies. 

As long as we live in a three-dimensional world, tangible marketing assets like print marketing will remain useful for business growth. This is true even if the Internet and digital assets have transformed marketing. 

Print and digital marketing are not enemies, but allies. They can work well together to achieve a variety of positive branding and marketing outcomes.

Cropped shot of an unidentifiable man reading a book

Establish expertise, authority and trust

Does your business have a Unique Value Proposition (UVP) that provides extreme value in solving particular challenges faced by mining companies? You can share that tangibly by capturing and demonstrating your UVP in print for easy, memorable distribution to prospects. And when you are a subject-matter expert, you can create trust as an authority by capturing and sharing your knowledge through various print marketing assets.  

Of course, you could also share expertise online, but when you get to meet people face-to-face and make that human connection, don’t break rapport by driving them away to digital resources. Keep connecting and building rapport in real life, picking the relevant print marketing asset from a suite of tangible print marketing tools to support your discovery and problem-solving conversations seamlessly.

Printed assets to support multiple marketing scenarios

  • Corporate brochure – To showcase your business value and build trust. 
  • How-To booklets – Share client-centric content on how you solve problems. 
  • Case studies – Demonstrate you have problems relevant to prospects. 
  • White papers – Provide proof of expertise and success stories. 
  • Trade magazines – Show social proof through feature articles or advertorials.
  • Product catalogue – Handy leave-behind for referencing specs and other details.
  • Newsletters – Share industry updates and curate promotional information. 
  • Books – Demonstrate subject matter expertise by publishing books.
  • Product/Event flyers – Incentivise action with time sensitive invitations and offers.

Improve recall

Too often, online references to your business can drown in a noisy Internet digital space where so much other content clamours for attention. Smartly produced marketing collateral that your prospects can hold in their hands provides focus. 

You give a mining prospect more concrete reasons to recall your business and trust in your authenticity when you supply printed marketing assets, as this demonstrates your legitimacy and commitment to what your business provides.  Thinking beyond the print materials mentioned above, you could also apply a variety of outdoor advertising strategies like branded shopfronts and large format display billboards. 

Making marketing ideas a reality for your business

No, we didn’t propose these ideas just for fun, even though we enjoy helping businesses succeed with such projects. At Clockwork Print, we have the experience and access to resources to make them a reality. 

If you want to outsource your print marketing audit for free or just ask some marketing questions, we’d love to help. Contact us today to discover what you may not have thought was possible with print marketing. 

How to Market a Law Firm with Print Media

Despite the prominence of online and digital advertising, print marketing continues to play an integral role in a number of sectors, including law firm advertising. For lawyers and solicitors in particular, when it comes to creating brand awareness — and specifically, a sense of permanence, reliability and integrity —  then having high quality print marketing material as part of your collateral remains crucial.

At Clockwork Print, we design and print a range of sophisticated marketing materials specifically for law firms. This includes stationery, business cards, brochures and flyers, as well as print advertising for newspapers, magazines and other media.

Additionally, we can produce a range of promotional materials for distribution at corporate events and conferences, designed to highlight your firm and its values.

What Is advertising for lawyers?

The Law Society of Western Australia has guidelines in place regarding advertising and publicity for legal firms. In general terms, it is essential that law firm advertising isn’t false, misleading or deceptive, offensive, prohibited by law or, crucially, likely to bring the profession into disrepute.

Therefore, marketing material for lawyers needs to be engaging and informative, while at the same time ensuring that it remains within the rules set down. Our team of experienced designers can custom design advertising materials that will inform potential clients about your firm’s experience and expertise, and what they can expect when they work with you, that nevertheless meet the expectations laid down by the Law Society.

Print advertising for lawyers

Legal services in Western Australia is a competitive field, and so law firm advertising needs to be aimed at a distinct audience and have a clear message that it wants to convey. Whether it’s brochures, flyers or your company newsletters, your promotional material needs to distinguish your services and capabilities from those of your rivals, and demonstrate why working with you is the right decision.

At the same time, however, the tone needs to be thoughtful and caring, highlighting the benefits your clients receive when they work with you. Law firm advertising should ideally be client-centric, with a strong emphasis on customer support and care, as well as demonstrating a determination to get the best possible outcome for all clients.

annual report finance

Here’s why print advertising for lawyers will make you money

For many people, choosing a lawyer or legal firm to represent them is a major decision, and one which is not done lightly. Except in cases of great urgency, when people are looking for legal advice or representation they generally want to take the time to ensure that any potential solicitors have a good reputation, a solid background in the relevant areas of law, and whose values coincide with their own.

Print advertising can help to convey these qualities and more in a way that other forms of marketing can’t always achieve. Whether it’s advertising in newspapers or magazines, or your own company flyers and marketing collateral, print advertising is the ideal media for giving potential clients time to weigh up your offerings.

At the same time, printed promotional material still gives you the opportunity to highlight your electronic media and communication methods, including your website and email address, and so it’s also a versatile way of getting your name out to the wider public in a variety of forms.

Getting started with print advertising for lawyers

Law firm advertising has its own specific demands. Not only does it have to adhere to regular advertising standards, but there are also specific regulations in place regarding the use of words such as ‘specialist’ and ‘expert’, for instance.

Nevertheless, the principles of good design still apply when designing print ads, brochures, flyers and other marketing materials for legal firms:

  • Headings and subheadings are crucial both for grabbing a reader’s attention and conveying your key message as quickly as possible;
  • Content that gets the key ideas across, but is not too wordy, and so can be read in a relatively short time;
  • Careful use of unique, relevant images is required (stock photos can sometimes appear incongruous and/or suggest a lack of care); and
  • Include a clear call to action that encourages  the reader to take the next step, e.g., to call or email.

What to consider for print marketing?

There are a variety law firm advertising options open to you — our team of designers can advise you as to the sorts of materials that will suit your firm best.

Clockwork Print, your partner in your legal print marketing.

Regardless of the branch of law in which you operate, Clockwork Print can provide a comprehensive range of law firm advertising solutions to meet your specific needs.

From designing flyers and brochures, to printing business cards and stationery, our experienced team can create a range of effective printed marketing materials that will showcase your services across Perth and beyond.

Contact us today to speak to our design team and find out more.

Considering Vehicle Graphics As A Marketing Tool For Your Business

Vehicle wraps are a versatile and cost-effective way of promoting your business or organisation and gaining maximum exposure for your advertising dollar. According to the most recent Australian Bureau of Statistics (ABS) census in 2017, 79.3% of people in Perth travel to work by car as a driver, while the average passenger car travels more than 11,000km a year.

This means that there is a lot of traffic on Perth roads, and so car sticker marketing and vehicle signage can have significant reach. Unlike some other forms of advertising and promotion, where potential clients essentially have to find and come to you, with car decal marketing you are taking your business out to the general public all cross the city virtually every time you start the engine.

At Clockwork Print, we are specialists in the design, printing and installation of vehicle graphics on cars, buses, trucks, utes and other types of vehicles, such as car decal marketing and partial and full vehicle wraps.

We work with you to design eye catching and cost-effective vehicle graphics and car sticker marketing that ensures your car or van stands out every time it’s on the road, and which is potentially visible and accessible to potentially thousands of road users 24 hours a day, 7 days a week.

How can vehicle signage benefit your business?

Create visual appeal: One of the benefits of car sticker marketing and vehicle graphics is that designs can be entirely customised to meet your business’ specific needs. Through a carefully planned combination of images, text and logo, your car or truck can essentially be an eye-catching moving billboard, ensuring that your marketing material is made mobile, and you are able to reach potential new customers in locations all over Perth and beyond.

Broaden your reach: Regardless of whether you have an entire fleet of vehicles or just a single company car, the amount of traffic on Perth’s roads means that your car decal marketing is going to have wide exposure and be seen by a lot of people, including fellow drivers, pedestrians, people in car parks, etc. Even being stuck in a traffic jam, with the added exposure that gives you, can actually be seen as a positive advertising experience for your business!

Cut your costs: When compared to other forms of media advertising that have comparable reach and are accessed by a broad demographic, car sticker marketing is highly cost-effective. Your advertising signage can be seen 24/7 wherever you are (plus you don’t have to pay premium rates for prime time promotions), and there is no time limit as to how long a campaign can run. Similarly, there is only a one-off payment required when you have your car graphics designed and installed — there are no ongoing, recurring costs as you might have to pay with online advertising, for instance.

Protect your vehicle: Vinyl vehicle wraps can help to protect your vehicle’s paintwork and detailing by providing a protective layer against the sorts of scrapes and dings that are inevitable in a busy city like Perth. In addition, as a car wrap can be removed without causing any damage to the underlying paint job, it can actually increase a vehicle’s re-sale value, as the car’s exterior is likely to be in a better condition than other cars of a similar age.

Longevity and value for money: Vehicle wraps are extremely strong and durable, and on average you can expect them to last for around six years before needing to be replaced. This means you are getting exceptional value for money and widespread promotional benefit from your initial advertising outlay, and without the hassle of having to have your car wraps regularly  retouched or repaired.

What is the difference between stickers and decals for your car?

Although there are many similarities between stickers and decals, there are also differences in both the production and installation processes.

Stickers

A sticker usually consists of two pieces — the surface on which the entire design is printed (in the case of cars and other vehicles, this will usually be vinyl), and the backing which covers the adhesive part of the sticker. For installation, this backing sheet is removed, and the sticker is then applied face up onto the desired surface.

Stickers can be durable and long-lasting, custom designed to meet your specific needs, and come in a wide range of shapes and sizes. This versatility means they are an ideal form of print marketing material that can be used just about anywhere.

Decals

A decal is designed and printed differently as a sticker, in that it is essentially made up of three pieces; the decal (or design) itself, transfer tape (which is used to apply the decal), and a backing sheet, which keeps the decal in place before installation. This process is necessary because in a decal, each element of the design (e.g., letters, logos, etc.) is a separate, individual piece, unlike a sticker, which is printed as a single piece.

To apply a decal, the transfer tape is peeled away from the backing sheet so that the decal can be applied to the surface. The transfer tape is then gently removed, leaving the individual decal elements in place in the desired configuration on the surface.

Decals for vehicles are typically printed on vinyl, and are can be customised to include any sort of design style and features, and printed in multi-colour or single block colours. They offer great versatility and are suited to promoting any type of business or organisation.

What is a Vinyl Sticker?

Vinyl stickers can be cut into very specific designs or intricate shapes, and printed in either a single or multiple colours. This means they are exceptionally versatile and can be used in a wide range of applications.

There are a number of advantages that vinyl stickers have over other materials. They don’t fade, they are easy to clean and maintain, and they can be used in all types of outdoor locations. They also offer value for money in that they are durable and so stay in place and look good for extended periods of time.

Do you need to have advertisements on car wraps?

Vehicle wraps are designed either to partially or completely cover your car, truck, bus or ute in your company’s brand colours or livery. This is done through the design being printed digitally onto adhesive vinyl, which in turn is then wrapped around the body of the vehicle.

Once applied, a car or bus wrap will remain bright and colourful, and won’t fade despite regular exposure to sunlight. However, this process won’t affect the paintwork of the vehicle underneath, and a car wrap can be easily removed at later date if you want to replace or update it.

Car wraps therefore provide an ideal promotional platform for any type of business or organisation, either on a single vehicle or an entire fleet of buses or trucks. You can be as bold and imaginative as you like when it comes to custom design and in how you use a vehicle wrap to get your message out to the wider community.

However, vehicle wraps are not just promotional tools, and can serve a number of more practical purposes as well.

For instance, applying wraps to your company vehicles can help to preserve them, as it essentially adds a protective layer to the paintwork, minimising the damage that can be caused by chips and bumps, and preventing peeling.

A car wrap can also be an effective way of changing the colour of a vehicle without the cost, inconvenience or downtime involved in getting a new paint job.

Clockwork Print, your partner in your car vehicle marketing

At Clockwork Print, we specialise in designing and printing of all types of car vehicle marketing materials. This includes the design, print and installation of partial wraps, half wraps and full wraps for cars, buses, trucks and vans of any size.

Our in-house designers create customised car wraps and vehicle signage, include decals and stickers, and can incorporate your existing branding or work with you to create a whole new look and image for your fleet.

We utilise the latest digital technology in the printing and laminating of our vehicle wraps, and are specialists in installation and application as well, ensuring that all car sticker marketing materials are expertly applied and always clearly visible to other road users and pedestrians. Our highly efficient team will also work with you to ensure that your vehicle is off the road for as little time as possible.

Contact us to find out more about our full range of print marketing material for Perth businesses, including car wraps, point of sale material, catalogues, custom packaging and much more.

Point of Sale Marketing: How To Optimise Your POS Area For Increased Sales

What is point of sale (POS)

The point of sale, i.e., the place in your store where customers queue and pay for their purchases,  should not be regarded as the end of their buying journey. In fact, the point of sale represents a further opportunity for product promotion and a chance to prompt customers to make a last minute or impulse buy by offering goods or products that the customer may not have previously considered.

At Clockwork Print, we specialise in designing and producing a range of point of sale print marketing collateral that can help to boost your last minute sales. Point of sale marketing material is specifically designed to make an impact on customers through images, text or a combination of both, and can help to promote special offers, sale items or other services that you want your customers to consider buying before they finalise their purchase and leave your premises.

What is Point of Sale Marketing?

Point of sale marketing material has a very specific purpose, namely to appeal to customers at the check-out or wherever they make their purchases. As a consequence, it needs to be attention grabbing, engaging and persuasive, so that it impacts on customers and encourages them to buy a product or service that they otherwise might not have considered or intended.

Why Point of Sale Marketing Works

Point of sale print marketing materials can be effective for a number of reasons. First of all, the customer is already in your store, which means you have already established a relationship with them. Maintaining and developing existing relationships with customers is always easier than the effort required to attract new customers from scratch, and so it makes sense to capitalise on this by doing all you can to encourage further purchases.
 
You can also use this opportunity to make it easy for customers to make impulse buys of products that might not necessarily be in your main or primary product range. For instance, some large office product chain stores offer sweets and snacks in the checkout — these sorts of items are not their core business of course, but they are the sorts of things that we all buy at one time or another, and so smart retailers take advantage of this.
 
Point of sale material can also promote services as well as products, e.g., delivery services, after-sales repair agreements, loyalty programs, etc., and so this can help to raise awareness of things that your existing customers may not be aware that you do.
 
A further point to consider is that custom design point of sale marketing material can enhance the physical environment around your check-out zones, making the process of waiting in line slightly less tedious than it might otherwise be, by providing interesting and engaging things for customers to read or look at.

Shot of a young woman shopping at a grocery store

What are the benefits of point of sale display?

One of the primary benefits of point of sale print materials is that virtually everyone who comes into your store and makes a purchase will engage with this form of marketing collateral. Unlike some other forms of in-store promotion, which can easily be missed or ignored as shoppers move from aisle to aisle, well-designed and positioned point of sale marketing material will by necessity be front and centre with everyone who passes through a checkout or sales point.

There is also the advantage that in even the most efficiently operated retail premises, there will usually be some waiting time at the check-out. While this might only be limited, it nevertheless is an ideal opportunity for engaging customers who are more likely to be receptive to the message than in other locations in the store, as there is not necessarily a lot to do when waiting in a queue.

The point of sale can also be the ideal place to promote products that can easily be overlooked when a customer is filling up their trolley as they move through the store, but which they can be persuaded to purchase when prompted. For instance, how many times have you suddenly realised at the check-out that you need items which are necessities, but which might not always make onto your main shopping list, like batteries for the remote control, lens cleaning cloths for your glasses, or razor blades?

Marketing at the point of sale is also the opportunity to promote add-ons, buy one, get one free (BOGO) bargains, or other special deals. This is because point of sale print promotions can be designed in such a way that they are always physically in a customer’s range of vision, and feature an eye-catching message that can be quickly and easily taken in by anyone who sees them.

What To Consider With Your POS Display

When designing a point of sale display, you need to have a clear sales strategy in mind to ensure that you are promoting the right sort of products or services, you are appealing to the potential audience in the right way, and that your marketing collateral conveys the messages in a way that is in keeping with your brand and values.

Likewise, your displays need to be printed on the right sort of media and materials so that they are durable and continue to show up well despite bing in use for extended periods of time in high traffic areas of your store.

Understand Your Product

When you are incorporating a product into a point of sale display, it needs to be positioned in such a way that it is accessible and customers can easily add it to their shopping basket or trolley. Therefore, the manner in which a product is displayed, as well as how it is promoted (e.g., is it reduced in price, is it a BOGO offer, etc.), needs a lot of planning if it is to be effective.

Practicality

Point of sale material needs to be carefully designed in order to make the maximum use of any available space. In many instances, the amount of space you have for this purpose will be limited and so you need thoughtful design in order to make as many products as possible accessible or, in the case of services or other deals, to explain these in sufficient detail to engage a customer’s interest.

Positioning

The effectiveness of point of sale marketing material will to a large extent depend on how and where it is positioned. For instance, the products on offer need to be able to changed regularly to keep the display fresh, while the display itself also has to fit in with the space and be prominent without being too intrusive.

This why it pays to have your point of sale print materials custom designed, as in this way you can make the best possible use of any space you have available.

Design

Designing point of sale material for a supermarket, superstore or any type of retail space is a specialist field that requires a good deal of experience and knowledge. This is because the design needs to be eye catching and incorporate text and image in such a way that the message is quickly conveyed and has appeal. It also needs to show awareness of the intended audience, and how to create engagement with a particular demographic.

Be creative

Point of sale print materials can be designed to promote a particular brand rather than specific products or services. In this scenario, the design needs to be easily distinguishable from more generic promotions, using the brand’s colours, logo, tag lines, etc., and be creatively designed so that the display stands out in the often crowded check out space.

Can you be interactive?

If you can design ways in which to make your point of sale material interactive, you are likely to have greater engagement with customers, which can in turn help to further prompt those last minutes, unplanned purchases.

Is the message clear?

You don’t always have much time to grab someone’s attention at the check-out or another sale point. This means that you need to convey your message effectively and efficiently in order to make the most of what could be a relatively limited potential sales opportunity.

Therefore, it pays to have your point of sale marketing material custom designed and professionally printed so that you are speaking to and engaging with customers in as positive and informative way as possible.

Why you should choose Clockwork Print as your continuous partner in print marketing and point of sale solutions

As we have seen, the point of sale in your store offers an exceptional opportunity to engage with customers who are already present in your retail premises. It is safe to assume that they already like and want much of what you sell, and therefore it makes sense to try to guide them towards other products and services that you think might appeal to them.

The Importance of Print Catalogues For Your Business in 2021

In today’s crowded media environment, brand is more important than ever. The manner in which your business presents itself to the world adds value in a variety of ways, not least in terms of how trusted, sincere and established your company is perceived as being.

This is why catalogue marketing can play such an important role in your approach to promotion. A stylish, well designed company catalogue not only showcases your products, but it also adds a sense of familiarity and reliability. This is because print marketing material like cataloguesbooklets & reports are accessible to all, offer a further touchpoint in the customer’s journey, and add an additional sense of permanence to your brand and name.

At Clockwork Print, we are specialists in company catalogue design, including product catalogues, prospectuses, lookbooks and more, and can help ensure that your company maintains a strong and vibrant print presence in an increasingly digitally focussed world.

What is a catalogue?

Print catalogues can be designed and produced in a variety of ways, but regardless of the overall concept, there will be a number of points in common in the way in which print media marketing materials are produced.
 
You’ll generally find, for instance, a front and back cover (often printed on a different, heavier paper to the rest of the pages) and a table of contents. Most print catalogues will usually be stapled together or bound, so that it resembles a booklet or, if it’s more substantial in size, a magazine.
 
These material similarities aside, catalogues can serve a wide range of purposes, and hence can encompass a great variety of design and layout styles.

What is a product catalogue?

A product catalogue is a form of catalogue marketing with which most of us will be very familiar. Its role is to help customers in their decision making process by highlighting products and their unique features in varying degrees of detail, most often accompanied by images that showcase the product in the best possible light.
 
For instance, you can expect a product catalogue to include the physical specifications of a product such as colour, weight and size (if relevant), as well as crucial consumer information like availability, shipping and price. Increasingly, customer reviews will be featured, as reading these has become as essential part of the purchasing process for many consumers.
 
As well as your customers, product catalogues can also be a helpful tool for your staff, enabling sales reps, reception staff and customer service teams to have quick and easy access to your entire product range.

What is the difference between a catalogue and a lookbook?

The fashion and clothing industries (along with some others, like motor vehicles and real estate), will generally utilise a range of print marketing materials, including catalogues and lookbooks. Although these terms are often used interchangeably, they actually serve different functions and are created for different audiences, and as a consequence will also have quite different design demands as well.

A fashion lookbook will usually be very image based, and try to tell the story of the clothes visually, utilising high quality photography, imaginative locations and a strong narrative element. Words and text will often be used sparingly, with creative settings and locations doing the job instead. The aim is to create a context and a story behind the clothes, emphasising the exotic over the everyday whenever possible.

In a clothing catalogue, however, the approach will be somewhat different. There will generally be more practical information included, such as price, size, material and measurements, as this sort of design catalogue will be aimed more directly at personal and commercial consumers (e.g., individual shoppers, retailers, etc.), and so the images will have a greater emphasis on providing a more straightforward view of the items.

At Clockwork Print, our team can collaborate with you to custom design both types of print marketing materials, helping your products to reach as large and as varied an audience as possible.

Why is print still vital for your business?

Recent research published by Roy Morgan into the readership of Australian newspapers and magazines shows that print publications continue to play a central role in people’s everyday lives. Despite the ubiquity of digital media and advertising, a number of print newspapers (both national and regional) actually showed an increase in their readership in the twelve months to September 2020.
 
Print magazines continue to be popular as well, with Roy Morgan’s research showing that for many titles, their print readership is significantly larger than the number of people who access it online.
 
All of this goes to demonstrate that print is far from dead, and continues to be a medium through which Australians consume news and entertainment, and turn to as a source of information.
 
As a consequence, utilising catalogue marketing and other forms of print marketing clearly makes sense when you are trying to connect with existing clients and reach potential new ones. The figures above show that people still enjoy engaging with physical media like print catalogues, plus there is the added bonus that there is generally more longevity in printed marketing materials when compared to the ephemeral nature of digital ads.

Who needs catalogues?

Catalogue marketing is highly versatile and meets the needs of a variety of users, both internal and external.

Your sales reps will likely need to refer to a printed product catalogue when meeting with clients, particularly if it contains detailed product specifications and other important information that enables your customers to be better informed. Likewise, if customers come to your premises, you will likely want to have catalogues on hand at reception or with the sales team.

Of course, your clients will also value the content in a product catalogue, especially when they are trying to compare the specs of similar products, as well as prices and availability, etc.

Who is the most suitable person to create a catalogue?

When you are putting together ideas for a catalogue, regardless of your business or industry, it is unlikely to be the work of a single person. The best catalogues tend to be collaborative endeavours where input comes from a variety of sources, e.g., sales team, marketing team, R&D, finance, etc. Of course, there will in the end need to be a final arbiter or editor, but it should ideally be a group effort.

However, the design and layout of a catalogue is another matter. Although at first glance it might appear a relatively simple task, the effective design of print marketing materials is a highly specialised field, and so unless you are a large enough enterprise to have your own in-house designers, it will generally be more time and cost effective to have your final catalogue design undertaken by specialist designers with the tools and expertise to get the job done right, rather than attempting to do it yourself.

What makes a good catalogue?

A good catalogue is one that meets the needs of its readers, in informative and engaging, and showcases your products in the best possible light. This means that you should always be aiming to find the appropriate production values when it comes to design, materials, printing and binding.

For instance, if your business is high end real estate, luxury cars or antique furniture, customers will expect a strong visual element, with the highest standards of photography, quality paper stock and book style binding. If you are selling less costly or more everyday items, the overall design style and materials will be more utilitarian, and more practical in its focus rather than aiming to create an aspirational lifestyle image.

Therefore, a good catalogue will be one where both the media and the message are designed to be in keeping with your brand image and product lines, and matches the expectations and needs of the sort of audience you want to reach.

What features are included in a catalogue?

There are a number of features that can be incorporated into company catalogue design so that it suits your needs and provides the sort of information and images your customers want. Ideally the aim is for the reader to be able to find the information they want easily, create and capitalise on opportunities to upsell, and present your products in a way that makes them appear desirable.

The way in which you achieve this will depend on your products and market, as discussed above. However, some of the features that you might want to consider using in a product catalogue include:

  • A magazine-style front cover
  • A message from the CEO, Director, etc.
  • A table of contents
  • Index tabs
  • Background to a product line (i.e., its ‘story’)
  • Product specification tables (particularly helpful if you sell similar products where there are only small but important differences between them)
  • Pricing charts
  • Lists of top selling items or product lines
  • Special offer and/or discount pages
  • Customer reviews and recommendations

However, bear in mind that some of these design features may not necessarily be right for the sort of catalogue you are aiming to produce.

Why you should choose Clockwork Print as your continuous partner in print marketing solutions

At Clockwork Print, we offer high-end custom catalogue printing services combined with extensive experience in the industry, helping you meet your brand and revenue building goals.

We are specialists in the creation and design of all types of catalogue marketing and print media marketing materials, and our in-house creative team will work with you to ensure your catalogue is suited to your company brand and values.

Contact us to find out more about how catalogue printing can deliver consistent results for your business, and why print marketing should be an essential component of your marketing strategy.

What You Need To Know About Printing Corporate Annual Reports

What is an annual report for a corporation?

Australian corporations are required to produce annual reports each year in order to provide information to shareholders regarding company performance during a defined reporting period. This report will describe the business’ activities, financial results and strategies, and is one of the primary means through which a corporation communicates with investors and other stakeholders.

Clockwork Print specialises in the collation, design and printing of high class annual reports for corporations across Australia, and can custom design a report to meet your company’s specific needs.
 

What is the purpose of an annual report?

An annual report enables shareholders to review a corporation’s activities and analyse its recent financial performance to assist in the making of future investment decisions. In order to do this, an annual report needs to provide an overall picture of a company’s performance, its resources and obligations, as well as changes in equity and cash flow during the reporting period.

The design and layout of an annual report will depend on the company’s operations, but in most cases will include text, images, tables, graphs and other features in order to provide a comprehensive and accessible report covering all aspects of the company’s performance.

What does an annual report contain?

The Corporations Act 2001 and Australian Securities Exchange (ASX) Listing Rules require annual reports to include the following features:

  • Directors’ Report (including remuneration report)
  • Corporate Governance Statement (or the URL of the website page where this can be found)
  • Financial Report
  • Auditor’s Report (based on the financial and remuneration reports)

In addition, there should be other information that is not compulsory but is pertinent to the company and supports good governance. This may include reports from the chairman and the chief executive outlining highlights that occurred during the reporting period, while corporate social responsibility and sustainability reports are further features that may be included in order to help shareholders better to understand the company’s strategies and its place in the market.

Brief biographies or profiles of members of the management team also often featured in annual reports in Australia.

What makes a good annual report?

Apart from containing both the statutory requirements and non-compulsory features outlined above, the quality of the information and the clarity with which it is presented in an annual report can influence how well it is received.

This is because an annual report represents your company to shareholders, other stakeholders and the wider community, and so professional design and presentation that reflects your organisation and its values is essential.

Therefore, the language needs to be clear and accessible, and written in such a way that it meets your audience’s expectations. Graphics should be designed so that they are easily comprehensible, while the colours and images used will reflect your branding. The document should be straightforward to navigate, and enable readers to find specific information that they require quickly.

Your annual report should also be designed both for print and so that it can be accessed online.
 

When are annual reports published?

In Australia, the main reporting season is in August. This is because most listed companies have balance sheet dates of June 30, and companies are required to lodge an annual financial report with ASIC and the ASX within three months of the end of the financial year.

ASIC: Former Bellamy's director Jan Cameron faces criminal charges - Food &  Drink Business

In addition, listed companies are required to prepare a half-yearly financial report that is issued to shareholders within two months of the end of the reporting period (usually in February).

Most companies aim to publish their annual report at the same time as reporting their annual results.

Where can I go for annual report designs?

As outlined above, annual report design is vital to ensuring that your document is presented professionally and reflects your corporate values and brand.

Clockwork Print specialises in designing, producing and printing annual reports for all types of businesses. Our experienced in-house design team can work with you to collate the necessary information and then custom design your annual report, including creating graphs and illustrations and incorporating your brand values and colours, to create a high quality, professional document suitable both for print and for publishing online.

Our annual report design process

Our in-house design team can take care of every aspect of designing and printing your annual report. We work in partnership with you to ensure that the annual report design process presents your directors’ report, financial report and auditor’s report clearly and in an appealing, accessible style that helps you to present a sophisticated and coherent corporate image.

We can design a suitable layout for your annual report, choose appropriate images, and create charts, tables and other graphics (ideal for presenting financial information). Our designers will also organise information so that it can be easily accessed, as well as select typography that’s right for your brand, and design a front cover that will help your annual report make an instant and positive impact on readers.

How can I get a hard copy of an annual report printed?

For high-quality annual report design and printing, contact our specialist in-house design team at Clockwork Print. Get in touch for a quote, or contact us on 08 6254 9999 to find out more about our comprehensive range of annual report printing services, and to learn more about the Clockwork Printing annual report design process.

How Effective Are Brochures and Flyers for Marketing?

What are brochures?

Brochures are highly versatile forms of printed marketing collateral that can be designed for almost any purpose, and be distributed in a wide variety of ways. Whether it’s introducing a new product, announcing a new business opening or establishing your brand identity, a marketing brochure is a cost-effective, efficient means of reaching both existing and potential new customers.
 

A further benefit is that brochures offer a huge range of design options and can be printed in a variety of different ways, and so whatever your message and audience, a well-designed marketing brochure is one of the most effective ways of reaching large numbers of people quickly and efficiently.

What are flyers?

Flyers are an immediate, impactful form of direct marketing that can be designed to reach a wide audience quickly, and send a powerful message through an artful combination of words and images.

Especially effective for promoting a special offer, announcing an event or launching special deals, marketing flyers are typically printed on a single sheet (either single or double-sided) and can be produced in a variety of sizes, meaning they can be customised to suit both your brand and your specific promotional needs.

Whether you are distributing them by hand, by mail or via letterbox drop, direct marketing flyers are the ideal medium for delivering messages where a deal is time-limited, or an event is imminent, and you want to get your message out there as quickly as possible.

What are the differences between brochures and flyers?

brochure-vs-flyer.jpg


Although they have many features in common, there are key differences between brochures and flyers in terms of their purpose and design.

When it comes to purpose, brochures are generally designed to provide more detailed information than flyers, and so will incorporate more text in the design. Brochures also tend to have a longer shelf life than flyers, which are more commonly used to promote one-off deals and events and so contain information that has more immediate or time limited relevance.

As a consequence, brochures generally consist of multiple pages and are similar to a small booklet or pamphlet, with a larger page being folded usually into two or three smaller pages. Flyers, on the other hand, usually consist of a single page and can come in a variety of sizes, with perhaps two or three flyers being produced from a single A4 sheet.

Brochures and flyers both incorporate images and text, but a flyer will generally be designed to be more immediately eye-catching, with a straightforward headline message that can be quickly understood. Brochures often require a more thorough reading, as the information they convey is more detailed.

In either case, the text needs to be skilfully constructed and effective, while the imagery has to be appropriate and well integrated to support the words and the message. For this reason, brochures and flyers should ideally be designed by specialists who understand how marketing flyers and brochures work.

At Clockwork Print, we offer a custom design service that ensures your direct marketing flyers reach the right audience and showcase your business, event or services in the best possible light.

How to successfully use flyers as your marketing weapon

In terms of what type of marketing uses flyers, there are really no limits as to how they can be designed and employed.

Effective flyer marketing will incorporate your logo and brand colours, use eye-catching images, and convey key messages in direct, concise language created for maximum impact. This is especially important in a one-page marketing flyer, where you need to communicate as quickly as possible.

Print marketing flyers are ideal for distribution by hand, leaving on car windscreens or for mailbox drops, and these methods mean you can often reach audiences who you might not otherwise be able to make contact with. This is why they need to be designed so that they create instant engagement and communicate details about your product or event immediately.

How effective are brochures for your marketing campaigns?

There are a number of reasons why brochures are important for marketing, although they tend to be designed and employed differently to flyers. Nevertheless, the design principles of using effective text, creative imagery and your organisation’s branding remain the same.

Because they usually feature more text, brochures are especially effective at communicating your organisation’s core values and beliefs, as you have space to lay out what matters to you and your business. Brochures also give you an opportunity to highlight features like members of your team, your workshop or premises, as well as your range of products and services.

Other benefits of brochures in marketing include the fact that they can remain relevant and valid for extended periods of time, thus reducing your overheads. This also means that brochures will tend to be produced from stronger, longer lasting paper or card than flyers, and so are extremely effective for mailing out to clients, displaying in racks or handing out at trade fairs and conferences.

How effective are direct print marketing campaigns?

It is easy to diminish the role and importance of direct print marketing campaigns in the digital world; however, all of the evidence points to the fact that consumers and prospective customers continue to consider them as trustworthy and reliable sources of information about a business and its services.

Likewise, in terms of return on investment (ROI), print marketing flyers continue to provide good value for advertisers and promoters, as well as higher levels of recall and response rates when compared to some forms of digital advertising. Direct mail has also been shown to be read more often than emails, which are often deleted before opening or after a single click.

While no-one can or should deny that digital marketing is an important part of a modern promotional strategy, at the same time, ignoring the ongoing value of print could mean that you are not reaching customers and clients who print might enable you to connect with.

Where can I get my flyers and brochures designed?

Clockwork Print is one of the premier design and print specialists in Perth, providing businesses with a wide variety of top quality, reliable print solutions.

We can help you with your marketing campaigns, and collaborate with your design team to deliver effective marketing brochure design and layouts, as well as provide a range of marketing flyers design ideas and tips.

To find out more about how we can design stand-out flyers and brochures for your business, Contact us on 08 6254 9999, and we will be happy to share our expert advice on how to achieve cost-effective solutions and high levels of creativity every time — just like Clockwork Print.

The Importance of Safety Stickers for Your Business

What are safety stickers?

In the current climate, where we are all more aware of workplace health and safety than ever before, there are any number of messages that need to be shared with your staff and visitors. Safety stickers are the most convenient and cost-effective way of communicating H&S messages clearly to people on your premises, and can convey a range of important information concisely through words, images, icons and symbols.

At Clockwork Print, we design and print a wide range of safety stickers Perth businesses in a variety of industries can use to inform and protect your staff, customers and visitors to your site.

What different kinds of sticker materials are there?

At Clockwork Print, we design and print safety stickers in a range of different materials. These include paper labels, clear vinyl stickers and vinyl wall stickers, as well as custom vinyl stickers which can be either removable or permanent.

Why do you need safety stickers?

The real impact of safety stickers comes from their immediacy — they convey important messages clearly and concisely, and can be located in the precise area in which a risk is present. They can be applied to a variety of different surfaces as well, which means they are very versatile and suitable for use in almost any location.

When will my business need safety labels and stickers?

No matter what sort of industry or sector you’re in, if you have staff, customers or visitors in your workplace, it is likely that you will need safety stickers in some shape or form.

COVID-19 best practice stickers

Anyone who runs a shop or restaurant, or any workplace where staff and visitors are present, will be aware of the requirements for Covid-19 signage that informs people about best practice and the safety measures you have put in place (as outlined in our recent blog).

We design and print a range of signs to help organisations ensure they are compliant with the latest Covid-19 restrictions, such as social distancing floor stickers, removable wall stickers and other types of safety stickers Perth businesses are required to display in the current circumstances.

Australia’s mining industry

In any workplace where there are inherent risks, health & safety signs play a crucial role. They alert staff and visitors to potential hazards, remind the workforce of safety protocols and procedures, and help to warn people in areas where there is a particular risk or danger.

Worksites in the Australian mining industry in particular present a number of potential risks to workers. Therefore, safety stickers are especially important on a mining site.

At Clockwork Print, we design and print a range of wall stickers and other signage suitable for use in mines and other heavy industries, including custom safety stickers that can be produced to meet the specific needs of your workplace.

Our extensive range of safety stickers Perth industrial sites may require includes signs relating to:

  • Explosives
  • Fire
  • Electrical
  • Traffic
  • Chemicals
  • Dangerous or confined spaces
  • Stickers for general health & safety purposes

You don’t need to operate a business that is particularly dangerous or hazardous for there to be a need to display safety stickers or other signage pertaining to health & safety. Offices and retail spaces, as well as industrial, storage and construction facilities, all require safety information to be prominently displayed.

Wall stickers are a convenient and cost-effective way of doing this, as they are versatile and can be used on all types of surfaces and in a variety of locations. Vinyl wall stickers are also very durable, and so are suitable for display in all types of environments.

Looking for the right safety stickers for your business?

No matter what sort of business you operate, you will likely have a need for safety stickers. We can supply removable wall stickers, vinyl wall stickers or other safety signage to meet your requirements.

Alternatively, our team can work with you to design and print custom safety stickers if our current range doesn’t cover your very specific needs.

Custom safety stickers

We are specialists in designing custom vinyl stickers that can be used when you have very specific or unusual requirements. Our custom design team can create stickers in any size or shape, incorporating icons and images if required. The state-of-the-art equipment that we use means that you can be sure we will deliver custom safety stickers of the highest quality.

Where can I get custom safety stickers for my business?

Contact the team at Clockwork Print if you need high quality vinyl safety sticker printing in Perth. Our team is dedicated to getting the job right first time and on time, and we are committed to the highest standards of customer service. Contact us to find out more, or call us on 08 6254 9999 to talk through how we can help create the safety stickers your Perth business needs.

How Custom Packaging Can Improve Your Business

What is Product Packaging?

Product packaging is the means by which your goods reach your customers, whether that be via your own store, another retailer or online. This means that it has a vital part to play in your marketing, as it creates an image, communicates your values and contributes to brand recognition.

At Clockwork Print, we create exciting packaging Perth companies in a variety of industries rely on to ensure their products can make an impact in a crowded retail market.

Why is Packaging important for your business?

Packaging is important for any product, as it can be the deciding factor that makes it stand out against that of a rival. If you don’t include packaging in your marketing mix, you could be neglecting an important channel for reinforcing your brand identity with your existing customers, or reaching out to potential new ones. 

Therefore, it’s important that the design of your product packaging marketing is not only practical, but also represents your brand values and style. Everything, from the colour scheme and typography, to the materials your packaging is made from, is a form of communication with customers, and so represents a marketing opportunity.

Custom Packaging Design

As packaging marketing is so important, it’s essential that you do it right. When you custom design your packaging, you are not only ensuring that it is functional and enables your goods to be transported, stored and sold safely, but you are also standing out in the market.

Our custom packaging Perth team can help you to create imaginative, innovative and practical packaging that does all of this and more.

How to use Packaging as a marketing tool

The immediacy of using packaging in advertising is what makes it so effective — your product may literally be within reach of the customer, and so making the right sort of impact can influence a sale there and then. Eye catching and innovative packaging marketing that tells a story also goes a long way to creating a distinctive brand and voice, which has ongoing benefits for your business’ viability.

Packaging can convey valuable information

The packaging of your products can help to instil confidence in consumers by including important, relevant and practical information. Whether it’s directions for use, ingredients, nutritional value or the range of uses, this sort of information can be what gets a sale over the line, as potential customers see you as reliable and trustworthy, and that your product meets their specific needs.

Packaging and prizes

Using packaging in advertising provides a wide range of opportunities to reach out and connect with consumers. For instance, prizes and giveaways can be a real incentive for customers, and these can be imaginatively incorporated into the design of your packaging.

Interactive packaging

As one of the most innovative packaging companies in Perth, we are always exploring ways in which we can create imaginative packaging marketing campaigns for a range of businesses and industries. Your packaging can therefore go beyond simply being a tool for containing your goods — with imagination, it can become a game, a collectible, a resource, or just about anything you can think of.

This also means that your packaging is to some degree reusable, which is environmentally friendly and helps your business contribute to a sustainable future.

Branding

Perhaps the most important feature of using packaging in advertising is the impact it has on your branding, and how this is perceived in the minds of consumers. This means that it needs to have several aims at the same time.

Firstly, packaging marketing is the means by which your name and logo gain recognition, and so ideally these need to be displayed in such a way that it is memorable. The same goes for your brand colours.

The images on your packaging are also important. How you represent your product and the way in which it’s used can have a significant impact on purchasers. You may show the product in use, for instance, or its component parts. Alternatively, you might opt for illustrations rather than photographic representations of the product as a way of helping your packaging to stand out.

The language used in your packaging is also important. How you write about what you are selling conveys important information not only about the product itself, but also the values of your brand and what your company represents — ideally, it should tell a story. As well as the content itself, how the text is laid out on the packaging is also crucial, as your key messages need to be easily accessible for anyone looking at or considering buying your goods.

Choose Clockwork Print as your next business packaging providers

Clockwork Print specialises in creating and printing a huge range of packaging Perth manufacturers, suppliers and retailers used to promote their goods. Our design team can deliver unique, custom design solutions to meet your specific packaging marketing needs, and provide a range of cost-effective ways to get as much attention as possible for your brand and products in a crowded marketplace. To find out more how we can design stand-out product packaging marketing for your business, contact us via email or phone 08 6254 9999.


google map embed iframe