Considering Vehicle Graphics As A Marketing Tool For Your Business

Vehicle wraps are a versatile and cost-effective way of promoting your business or organisation and gaining maximum exposure for your advertising dollar. According to the most recent Australian Bureau of Statistics (ABS) census in 2017, 79.3% of people in Perth travel to work by car as a driver, while the average passenger car travels more than 11,000km a year.

This means that there is a lot of traffic on Perth roads, and so car sticker marketing and vehicle signage can have significant reach. Unlike some other forms of advertising and promotion, where potential clients essentially have to find and come to you, with car decal marketing you are taking your business out to the general public all cross the city virtually every time you start the engine.

At Clockwork Print, we are specialists in the design, printing and installation of vehicle graphics on cars, buses, trucks, utes and other types of vehicles, such as car decal marketing and partial and full vehicle wraps.

We work with you to design eye catching and cost-effective vehicle graphics and car sticker marketing that ensures your car or van stands out every time it’s on the road, and which is potentially visible and accessible to potentially thousands of road users 24 hours a day, 7 days a week.

How can vehicle signage benefit your business?

Create visual appeal: One of the benefits of car sticker marketing and vehicle graphics is that designs can be entirely customised to meet your business’ specific needs. Through a carefully planned combination of images, text and logo, your car or truck can essentially be an eye-catching moving billboard, ensuring that your marketing material is made mobile, and you are able to reach potential new customers in locations all over Perth and beyond.

Broaden your reach: Regardless of whether you have an entire fleet of vehicles or just a single company car, the amount of traffic on Perth’s roads means that your car decal marketing is going to have wide exposure and be seen by a lot of people, including fellow drivers, pedestrians, people in car parks, etc. Even being stuck in a traffic jam, with the added exposure that gives you, can actually be seen as a positive advertising experience for your business!

Cut your costs: When compared to other forms of media advertising that have comparable reach and are accessed by a broad demographic, car sticker marketing is highly cost-effective. Your advertising signage can be seen 24/7 wherever you are (plus you don’t have to pay premium rates for prime time promotions), and there is no time limit as to how long a campaign can run. Similarly, there is only a one-off payment required when you have your car graphics designed and installed — there are no ongoing, recurring costs as you might have to pay with online advertising, for instance.

Protect your vehicle: Vinyl vehicle wraps can help to protect your vehicle’s paintwork and detailing by providing a protective layer against the sorts of scrapes and dings that are inevitable in a busy city like Perth. In addition, as a car wrap can be removed without causing any damage to the underlying paint job, it can actually increase a vehicle’s re-sale value, as the car’s exterior is likely to be in a better condition than other cars of a similar age.

Longevity and value for money: Vehicle wraps are extremely strong and durable, and on average you can expect them to last for around six years before needing to be replaced. This means you are getting exceptional value for money and widespread promotional benefit from your initial advertising outlay, and without the hassle of having to have your car wraps regularly  retouched or repaired.

What is the difference between stickers and decals for your car?

Although there are many similarities between stickers and decals, there are also differences in both the production and installation processes.


A sticker usually consists of two pieces — the surface on which the entire design is printed (in the case of cars and other vehicles, this will usually be vinyl), and the backing which covers the adhesive part of the sticker. For installation, this backing sheet is removed, and the sticker is then applied face up onto the desired surface.

Stickers can be durable and long-lasting, custom designed to meet your specific needs, and come in a wide range of shapes and sizes. This versatility means they are an ideal form of print marketing material that can be used just about anywhere.


A decal is designed and printed differently as a sticker, in that it is essentially made up of three pieces; the decal (or design) itself, transfer tape (which is used to apply the decal), and a backing sheet, which keeps the decal in place before installation. This process is necessary because in a decal, each element of the design (e.g., letters, logos, etc.) is a separate, individual piece, unlike a sticker, which is printed as a single piece.

To apply a decal, the transfer tape is peeled away from the backing sheet so that the decal can be applied to the surface. The transfer tape is then gently removed, leaving the individual decal elements in place in the desired configuration on the surface.

Decals for vehicles are typically printed on vinyl, and are can be customised to include any sort of design style and features, and printed in multi-colour or single block colours. They offer great versatility and are suited to promoting any type of business or organisation.

What is a Vinyl Sticker?

Vinyl stickers can be cut into very specific designs or intricate shapes, and printed in either a single or multiple colours. This means they are exceptionally versatile and can be used in a wide range of applications.

There are a number of advantages that vinyl stickers have over other materials. They don’t fade, they are easy to clean and maintain, and they can be used in all types of outdoor locations. They also offer value for money in that they are durable and so stay in place and look good for extended periods of time.

Do you need to have advertisements on car wraps?

Vehicle wraps are designed either to partially or completely cover your car, truck, bus or ute in your company’s brand colours or livery. This is done through the design being printed digitally onto adhesive vinyl, which in turn is then wrapped around the body of the vehicle.

Once applied, a car or bus wrap will remain bright and colourful, and won’t fade despite regular exposure to sunlight. However, this process won’t affect the paintwork of the vehicle underneath, and a car wrap can be easily removed at later date if you want to replace or update it.

Car wraps therefore provide an ideal promotional platform for any type of business or organisation, either on a single vehicle or an entire fleet of buses or trucks. You can be as bold and imaginative as you like when it comes to custom design and in how you use a vehicle wrap to get your message out to the wider community.

However, vehicle wraps are not just promotional tools, and can serve a number of more practical purposes as well.

For instance, applying wraps to your company vehicles can help to preserve them, as it essentially adds a protective layer to the paintwork, minimising the damage that can be caused by chips and bumps, and preventing peeling.

A car wrap can also be an effective way of changing the colour of a vehicle without the cost, inconvenience or downtime involved in getting a new paint job.

Clockwork Print, your partner in your car vehicle marketing

At Clockwork Print, we specialise in designing and printing of all types of car vehicle marketing materials. This includes the design, print and installation of partial wraps, half wraps and full wraps for cars, buses, trucks and vans of any size.

Our in-house designers create customised car wraps and vehicle signage, include decals and stickers, and can incorporate your existing branding or work with you to create a whole new look and image for your fleet.

We utilise the latest digital technology in the printing and laminating of our vehicle wraps, and are specialists in installation and application as well, ensuring that all car sticker marketing materials are expertly applied and always clearly visible to other road users and pedestrians. Our highly efficient team will also work with you to ensure that your vehicle is off the road for as little time as possible.

Contact us to find out more about our full range of print marketing material for Perth businesses, including car wraps, point of sale material, catalogues, custom packaging and much more.

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