Blog

How to Integrate Your Print & Digital Marketing to Maximise Your Reach

Instead of ruling out one channel entirely, connect your print and digital efforts to each other. Doing so will assist in maximising your reach. If you want to integrate your print and digital marketing efforts but don’t know how to read this. 

Engage Your Clients With Your Brand Without 'Selling'

Do you find ‘selling’ to new prospects difficult?  Are you struggling to keep your brand top of mind all the time? Well, there are non-direct marketing tools that ‘speak’ for you. You can find out what they are in this blog post. 

How to Prepare for an Expo to Attract the Most Attention    

Expos offer a unique opportunity to connect with a large group of people who are interested in what you do. But, with expos, you’re in a large room with dozens of other brands, so it’s important to stand out. We’ll explain how in this post.

3 Print Marketing Essentials Every eCommerce Website Needs

Print probably isn’t the first thing that comes to mind when you think of promoting your ecommerce website. But ‘offline’ customers are unlikely to ever find out about your online store without it. Your website needs these print marketing essentials. 

How to Use Print Marketing to Boost Your Holiday Season Sales

For businesses, the holidays are normally a busy time, especially if you run a retail shop or restaurant, but it’s not only isolated to these service industries. Corporates can also boost sales during the holiday season, here’s how.

The 3 Print Marketing Materials That Every Restaurant Should Have

There are plenty of ways a restaurant can utilise print as a marketing tool to attract the attention of those passing by. Want to find out the 3 print marketing materials that we think every restaurant should have? Keep reading.

5 Ways a Loyalty Program Will Increase Your Sales

Loyalty programs are a great way to encourage your customers to keep coming back, making them popular amongst all types of businesses. Want to find out the other reasons why so many companies have loyalty programs? Read this post.

How to Make a (Lasting) Impact with Flyers

There are design rules that can be followed to make sure your flyer gets noticed, picked up and then stuck on your prospect’s fridge. Longevity is the aim with flyers. So, how do you achieve this? Follow these five flyer creation must-haves.

3 Must-Have Printed Marketing Materials For Realtors

There are certain industries where print is an important marketing tool, such as real estate. As a realtor, it’s hard to compete against the dozens of agents in your area. Consider investing in these 3 tools to help promote your services. 

5 Advantages of Using Pull-Up Banners to Market Your Business

With so many marketing options available to you today, it can be difficult to know which way to tell your brand story. But there’s one (very underrated) marketing tool, pull-up banners, which we’re going to explore the benefits of in this blog post 

What You Need to Know About the Future of Print

Is print dead? Is printing still a worthwhile investment? Does a flyer tell your brand story better than, say, Facebook ads? Want to find out? Keep reading. We answer these questions, and more in our blog post on the future of print. 

The 4 Reasons Why Print is Powerful for the Retail Industry   

Digital advertising is all the rage right now, and for good reason. However, traditional advertising still prevails when used correctly. Read our blog post to find out the 4 reasons why print advertising is still so powerful.

5 Proven Ways to Bring Sales from Your Brochures

Brochures, are they a smart investment? When used correctly, brochures are an exceptional tool for driving sales. In this post we discuss five ways you can generate marketing attention and sales from your brochures.

How to Plan & Promote Your Business Event

Whether it’s a small product launch or a large conference, events are a crucial part of marketing. Your printed collateral plays an important role in getting your message across. Read our blog to learn how to plan for your next event.
 

How to Choose a Printing Supplier

Every business relies on a network of suppliers and relationships. A printing company is usually one of the companies in this mix. Read our blog post to determine which printing supplier is best for you. 

How to Make Your Poster Stand Out ​

You literally see thousands of ads every day, so if you’ve got a message to spread, the way you tell it needs to be engaging. So how do you make your poster or banner noticeable? Read our new blog post to find out.

5 Reasons Why You Should Decorate Your Office With Canvas Prints Made From Kapa Tex

Some people have a special talent for ‘dressing’ their office walls. You walk into their office and are immediately drawn in. Would you like to take your clients on a journey, too? Kapa Tex canvas prints could be your thing. Want to hear why you should decorate your office with them? Read our new blog post. 

5 Tips for Getting Attention (and Customers) at an Expo

With a flood of marketing online, there’s great power in meeting your prospects face-to-face. Conferences, expos and trade shows are superb ways to do this. For 5 tips on how to get attention (and customers) at an expo read our new blog post. 
 

How to Choose the Right Business Card for your Company

 
First impressions matter, and business cards are an integral part of the impression you give out. Too often selecting the right business card design is an afterthought. But it can be a costly mistake to forego such considerations. So here are 5 things to consider in designing your next business card.
 

The Importance of Having a Logo

If there’s one marketing tool that is used the most, it’s the logo. You’ll see it on just about every piece of communication that’s distributed. It’s more than just an image. A good logo tells a story and evokes emotion. Having a logo, particularly one that is well designed is important, find out why in our blog post.
 

3 On-The-Go Marketing Tactics

When we think of advertising, a TV ad often comes to mind. But as the world has changed with technology, so has advertising. Think of one thing that hasn’t changed however, driving. You drive past hundreds of potential customers that you could be advertising to. Read our new blog post for 3 on-the-go marketing tactics.

 

The Importance of Packaging

As more things continue to vie for our attention it’s important to stand out. Many people base their buying decisions on the packaging of a product alone. Meaning your packaging could determine whether a customer makes a sale or not. Want to find out more about the importance of packaging? Read our new blog post.