As more and more things continue to vie for our attention, if you have a product, it’s important to stand out. And what’s one of the first things that people see? The packaging.
People base their buying decisions on the packaging alone. It’s more than just a pretty label, a catchy tag line, and nice visuals. It could be the difference between a sale or not.
The ingredients of creative packaging: Colours, visual placement, functionality & curiosity.
From the colour and shape to the way it compares to similar products, packaging dramatically influences consumer decisions. This makes it an essential marketing tool for your brand. For example, what comes to mind when you think of Tiffany and Co? Chances are, it’s that beautiful, delicate turquoise green box – you probably even think of this before the ring.
This is the kind of reaction you want to initiate with your brand. They see your product on the shelf and immediately pick it up. To achieve this, the creative packaging is required. It needs to be eye-catching and differentiate you from competitors. The use of particular colours and images is a packaging strategy. What emotion would you like to evoke in your potential customers? Colour is one of the ways to initiate this desired reaction.
Has your logo or part of becoming synonymous with your brand? Like the Target logo, for example. If so, placement is important in your product packaging. What are some of your favourite brands? What packaging pulls you in and why? Try and get into the mind of your consumers. Appealing to someone’s curiosity is another great packaging strategy. When someone’s standing in the aisle is looking at literally hundreds of products, how can you be a bit different, so they pick up your product? Is there a specific visual you can use to take an otherwise corporate product and make it a little bit edgy? This will get people looking… and hopefully buying.
Functionality is also important. Are they going to have trouble taking it home or wrapping it to give to a friend? While the packaging might look cool and appeal to their curiosity, it can’t be too out there for them to reconsider buying it. Will it survive in transit? What about after it’s been opened – will the material make it last long?
All of these questions can be answered with the help of a team of advertising packaging creatives.
Packaging your product for success.
At Clockwork Print, we’re packaging specialists. We understand that many factors determine a product’s success, and we’ll make sure the packaging is one of them. This means the size, shape, colour, cost, durability, and safety attributes are in line with your customer’s expectations. Select one of our almost-countless designs, or let’s customise one for you. Printing options include full-colour print, UV or laminated coatings.