How to Make a (Lasting) Impact with Flyers

Flyers are one of those marketing tools which, when done right, can do wonders for your business. We’ve all been at an event and taken home a flyer and looked at it properly later, when we were ready to digest the information. Therefore, the quality of your flyer printing plays an important role in the success of a campaign.

Flyers are the perfect size. They’re not too big, like a brochure can sometimes be, and people are more likely to pick one up. Flyers are a low-cost, high-impact marketing tool that can help you stand out. Even if your marketing strategy is mainly digital-focused right now, having a set of flyers on-hand for events, networking and conferences can be extra beneficial.

The components of eye-catching flyers.

People know a good flyer when they see one. There are design rules that can be followed to make sure your flyer gets noticed, picked up, and then stuck on your prospect’s fridge. Longevity is the aim, here. So, how do you achieve this?

Follow these five flyer creation must-haves.

  • A catchy headline

This is an important one. Short, creative headlines work well for flyers. There’s not a lot of space for long copy, so put your advertising skills to the test and brainstorm punchy headlines. Think about the emotion you’d like your words to evoke. You can include activating words like: easy, secrets, unlock, finally, free, how to, discover and avoid. 

  • Add graphics

No flyer is complete without an image. You know the saying: A picture tells a thousand words. And this couldn’t be truer for a flyer. Consider what words you’ll include, then how an image can reaffirm your message. Because, working together, that’s your all important attention grabber.

  • Sell the features & benefits

It’s natural for us to want to talk about our business. But, your prospects really need to know what the benefits are for them working with you. This is what drives their buying decisions – what’s in it for them. Keep the language conversational and personal, using the words ‘you’ and ‘yours.’ 

  • Include testimonials

While no one can talk about your business better than you, it’s also important to add your customer’s focus in there, too. Include their first and last names, and if possible, their contact details. The more information you can give, the better. The goal is to gain as much trust as possible, especially if people have never heard of your business before.

  • Call to action & contact details

Make it easy for the people with your flyers to contact you. Include a call to action, which has your phone number, email, website and address. If you can, consider adding a special or incentive on the flyer to encourage them to call you now – and to hold onto the flyer for longer.

Like always, Clockwork Print can take care of the whole process – from the initial design consultation and conceptualising, through to printing and (re-prints). To get started, contact us on 08 6254 9999 or email us at

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