How to Plan & Promote Your Business Event

Whether it’s a small product launch or a large conference, events are an important part of marketing. And your printed collateral plays an important role in getting your message across. Search ‘printing Perth’ and you might feel overwhelmed with all your options. If you’ve got an event coming up, partner with one company for all your conceptual, design, and printing needs.

5 steps to making your next event a success.

Many small businesses don’t have the capacity to hire an event management team, but it’s okay. Follow this five-step approach, and you’ll cover your bases. It’s easy to get overwhelmed during the planning process, but do your best to relax and simplify things.

As you’re planning the next event, keep these tips in mind.

  • Know your audience

The first and most important question to ask is who you’re targeting. Who will attend the event? How old are they? Do they already know about your brand? What are their pain points? How can your product or service match their needs? These are the types of questions you can only answer once you’re clear on your audience.

  • Set your goals & budget

Great, now you know who to target, set some goals for the event. What do you want to achieve? Is it simply brand exposure, or do you want to convert a certain number of guests into clients? Also, create a budget, so you know how much you’ve got to work with.

  • Plan your digital marketing

Cool, so you’ve got your audience, set goals and have got a desired budget. It’s time to connect with the people you want to invite. Because you know your audience well now, you’ll know where they ‘hang out’ and spend time. One example of a digital marketing channel is social media. If they’re on Facebook, create an event and promote it.

  • Plan print marketing

Take your promotion to the next level and print invites and posters to get the word out. You might need separate marketing materials for attendees, sponsors, and vendors, depending on the event type. Make a list of the printed materials you’ll need for the event, too. Consider signs, banners, booklets, flyers, and extra business cards.

  • Monitor & analyse marketing

Before the event, do some tests on what messages and channels are most effective. You might think it’s Facebook when your audience are really more engaged via email. Pay attention to where the highest engagement and conversions are. 

All your event printing needs.

Let us know when your event is and our designers will prepare your collateral. Ask us about all the products we offer, with such a huge range, we’ll definitely have something for you, whether it’s flyers, posters, pull-up banners, stickers, booklets, business cards, signs, or books. Whatever you need to visually tell your brand story, we can create it.

As the world of printing has evolved, we have too. Partner with Clockwork and you can expect to work with a group of designers who use the latest printing technology. We provide you with all the printing solutions you could need. Whether it’s for branding, professional documents or marketing materials — the services we provide have you covered at all angles. For more information, contact us 08 6254 9999.

How we can we best tell your story?

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