Brochures are an important branding tool for many types of business, especially businesses selling high-ticket items.
Whether you’re a property developer who wants to give their prospective buyers material to take home with them or a sports centre promoting the different fitness classes and instructors, you can do this with effective brochure design.
Position your brand as an authority.
While there’s no denying the power of the digital world, there’s something special about a brochure’s intimacy. Yes, it can reiterate the messages you’re saying online, but it gives your customers something personal and immediate to enjoy. Or put onto their coffee table to visibly remind them, later. (something that an online and can’t).
Given your brochure is a vital piece of ‘real estate’ that tells your customers more about what you do, the design plays an important role in how well it connects. Brochures are designed for either the general purpose of brand awareness or for something specific, like an event, a release or a certain audience message.
Either way, good design is imperative. Brochures are often an introduction to your business, and we all know how important first impressions are. They’re a great tool to have close by, whether it’s sitting at your reception, at a trade show booth or sending to potential clients or business partners.
It’s vital to make sure that it doesn’t end up in a pile and go unread. The best way to do this is to have your brochures created by experienced designers. A well-designed brochure is visually compelling and doesn’t go overboard with the content. It’s easy to read, with headlines and bullet points, and imagery that helps tell your brand story.
Creative design makes someone want to pick up and read your brochure, then take the next action, whatever you want that to be.
Your business deserves more than ‘PowerPoint.’
While it might be tempting to ‘design’ your brochure yourself, it’s important to work with a team who can professionally position your brand. At Clockwork Print, we handle all the parts of brochure creation.
Do you have ideas for content and the layout? Our friendly designers would love to hear it. Maybe you’d prefer to give us the creative license to put together your brochure. Either way we’re working, you’ll end up with a premium-looking, creatively designed brochure that you’re proud of.
Our professionals understand engaging graphics, visual placement, evoking emotion through colours, intriguing headlines, and how much content is just right. While you might not expect this, there’s a lot of psychology in design and by using a professional team member, you can leverage their knowledge to ensure your message is clear – through all the collective components that work together to achieve this.
Partner with Clockwork Print for your brochure design and printing needs. We support all types of Perth businesses to promote their brands through brochures. From your first ideas to seeing the finished product, it all happens with Clockwork Print. To get started, contact us on 08 6254 9999 or email us at firstname.lastname@example.org.